Case Study - Top of the Rock

Strategy and creative for a fully-integrated campaign to promote awareness of Rockefeller Center's Top of the Rock Observation Deck. Now, there's no question where to find Manhattan’s best 360º view.

INDUSTRY: Consumer | Travel | Tourism

BRANDING DELIVERABLES: Brand Strategy | Positioning | Identity Refresh | Messaging | Guidelines

RESULTS: This campaign was integral in more than doubling annual visitors to over 2.3 million. Today, Top of the Rock is recognized among the top New York attractions and is top of mind when it comes to the best view of the Big Apple.

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