At the intersection of strategy and creativity, Strativity offered the optimal opportunity for creating lifelong brand advocates through exceptional customer care. We created a brand identity, visual elements, and a UX/UI driven website inspired by Strativity’s culture and passion, helping to transform a bland corporate culture consultancy into a dynamic and aspirational brand with a global reach.
INDUSTRY: B2B | Consulting | Change Management | HR
BRANDING DELIVERABLES: Brand Strategy | Positioning | Identity | Guidelines | Messaging
ENGAGEMENT TOUCHPOINTS: Digital | Print | Collateral
RESULTS: Created a brand identity, visual elements, and a UX/UI driven website inspired by Strativity’s culture and passion. The two halves of the logo unify ‘strategy’ and ‘creativity’, creating a dynamic energy to “unlock the exceptional”; representing the moment when Strativity’s customers are empowered with tools their staff needs to deliver exceptional customer-facing experiences. Dynamic graphic treatments, color visuals and friendly icons help break through the cluttered and competitive consulting industry capturing Strativity’s position as a top-tier CEM consulting firm.