Flip the script to show Mercedes-Benz as more than your granddad's car.

1. Create a timeline highlighting “100 Years of Innovation” to live in all Mercedes dealerships.
2. CLA launch strategy targeted towards an LGBTQ+ audience.
3. Vehicle brochure redesign.

We worked with them on strategy and creative to reinvigorate the Mercedes brand experience and enliven buzz around their upcoming product launches.

INDUSTRY: Consumer | Vehicles              

ENGAGEMENT TOUCHPOINTS: Print | Environmental | Collateral

RESULTS: Created a tiered-dealership installation scheme which mapped the history of automotive industry innovations (firsts) for Mercedes-Benz. The compelling timeline propelled the brand forward by encouraging dealers and customers to learn about, and take pride in, Mercedes-Benz's rich legacy while inspiring them to think future-forward. From 50 foot walls all the way down to desktop tent cards the execution was flexible and powerful while remaining on-point for the brand.