How does a new athletic apparel company cut through a crowded industry? By changing the name of the game. I led development of Strivewear™ by NXLVL, a new brand, that brought activewear to the next level by incorporating street-ready style with innovation in fabric technology.

INDUSTRY: Consumer | Athletic | Fashion 

BRANDING DELIVERABLES:  Brand Strategy | Positioning | Identity | Guidelines | Messaging

ENGAGEMENT TOUCHPOINTS:  OOH | Print | Digital | Environmental | Packaging | Collateral 

RESULTS: Captured NXLVL’s unique intersection of athletic fashion + fabric science through the use of bold graphics and dedicated apparel line segmentation icons. Created robust guidelines for use at a variety of marketing touchpoints. Built a brand ready to take on both the trade audience and retail industry by departing from the uniformity of apparel brands.