Concepting, strategy and branding aimed at cutting through the clutter of healthcare papers. We created a modular brochure system that demands attention, using origami as inspiration for transformation and change in an industry known for drudgery. Bright, hopeful and optimistic, the design carried through print and digital executions (the print version comes with instructions for creating an origami boat when you’re done reading).

INDUSTRY: B2B | Consulting | Healthcare              

ENGAGEMENT TOUCHPOINTS: Print | Collateral | Digital

RESULTS:  Deloitte Healthcare wanted to deliver a message to inspire decision-makers to create change in the healthcare industry.  The concept of origami lent itself flawlessly to the overarching theme of transformation and change. Bright, hopeful and optimistic, this design was carried through print and digital executions.